Marketing & Communication Specialist

Purpose of the job

Job Content

Advise and ensure that brand and visual identity guidelines are followed internally and by distributors within the New Car Sales and After Sales areas:

• Advise and ensure that MME on a company level comply with the brand and visual identity guidelines, as well as Distributors.
• Ensure that brand communication is localised and adjusted with sales/after sales and European requirements in consideration.
• Develop marketing communication material with brand and sales/after sales requirements supporting the European business.

Implement marketing communication strategy:

• Support in translating global brand strategies and plans into effective and relevant communication messages with sales/after sales and European requirements in consideration.
• Implement and execute an integrated European sales/aftersales social media strategy and plan.
• Advise and coordinate with main stakeholders (distributors/agencies/MMC) to align the strategic direction.

Responsible for developing brand consistent marketing communication, creating awareness and improve perception of Mitsubishi Motors products and services:

• Create MarCom materials such as brochures, (digital) content and other assets to improve customer awareness and product/service perception. Focus on online/digital, including Social Media.
• Track distributor activities and secure appropriate Mitsubishi Motors representation and content is present on websites (and online/SNS).
• Prepare periodical centralised communication targeted to distributors.
• Work with key stakeholders (MME/distributors/MMC) in developing aligned and consistent marketing communication assets between NCS/ASM across all platforms.
• Administer and maintain asset databases and platforms managed by marketing.
• Act as advisor to distributors with regards to marketing communication, including best practice learning/sharing. 
• Conduct market and marketing research on ad-hoc basis.
• Manage projects under his/her responsibility within budget.
• Support organisation of internal/external events.

Set KPIs for marketing with regular reporting and follow up. Identifying and share best practices:

• Propose and track KPIs for marketing related indicators, with strong focus on digital.
• Monitor, report and advice on improvement opportunities together with sharing key learning and best practices (distributors/MME/MMC).

Job requirements

• Bachelor Degree in business administration, marketing (communications) or similar.
• 5-8 Years of relevant experience in marketing communications.
• Automotive industry experience, especially in the field of after sales marketing, is preferred. 
• Experience and knowledge of brand and product communication in an online environment.
• Thorough understanding of digital marketing, including social media and content marketing.
• Excellent knowledge of English language; other languages are beneficial. 
• Good knowledge of MS Office, in particular Word, Excel and PowerPoint. Proficient knowledge and skill set to create and edit assets with the Adobe Creative Suite (or comparable).
• Excellent communicator, self-starter, influential attitude, hands-on and pro-active. 
• Multicultural awareness and international mind-set.

Benefits

• A challenging position to drive your ambition and career to the next level
• Competitive salary (depending on your experience between EUR 4.875,- and EUR 6.017,-, excluding holiday allowance) and other employee benefits
• Bonus and pension scheme (pension premium fully paid by MME)
• 31 holidays and option to buy more 
• Possible to work from home up to 50% of your contract hours
• MME Academy; make use of our extensive learning platform

Interested?

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Acquisition further to this advertisement is not appreciated.