Job Content
Manage Product and Corporate PR activities and content creation:
- Develop and execute yearly communications plan to ensure maximum impact & tonality across online and offline platforms.
- Develop and deploy Key Product & Corporate messages for the external audience.
- Plan and organise press events and activities for Product, Corporate and other.
- Develop and prepare content/story-telling across all platforms, including contribution to Social Media channels.
- Develop and manage all press materials (press texts, images, video, presentations, speeches and Q&As).
- Monitor, analyse and communicate PR results on regular basis – develop KPIs set to maximise performance across online and offline PR activities in MME new car sales markets (~20 mkts).
- Act as second company spokesman in external corporate communication.
Lead, Develop and Manage key events for MME in Europe:
- Design, deploy and execute Press Events for static, dynamic or exhibition type of events.
- Organise & execute pan-European events for European Distributor Meetings (EDM), Fleet, Residual Value, MMC Top Management meetings in Europe.
- Maximise budget efficiency/ROI based on department budget.
Development and maintenance of PR& Comms related content & platforms:
- Develop and implement appropriate digital PR tools, including responsibility of MME LinkedIn page and Media MME Website, including content and community.
- Advise management and propose continuous improvements on PR issues and digital communication tools.
- Absorb relevant information both in- and externally, in order to develop appropriate quality and quantity of content.
- Effective support and assistance on all PR-related topics towards Mitsubishi Motors Corporation.
- Responsible for LinkedIn community and Media Website content management.
- Manage Media M.
Secure and maintain good external relations, ensure effective content management and management of all PR related tools:
- Manage development and implementation of online and offline communication tools and platforms to maximise reach, impact and tonality across online and offline audiences.
- Develop media relations to influence positive outcomes for MME in the media.
- Actively expand, manage and develop new audiences within Automotive Media Landscape (content creators, TV Medias, Influencers within PR Comms field).
- Manage and guide European PR community and stakeholders: MMC HQ PR Dept, Country PR Managers, Alliance PR managers and external PR professionals where appropriate.
- Responsible for pitching stories, both in- as external.
- Manage and challenge external service providers.